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Dr. J. Michael Collins, Ph.D.

Co-Founder 

Dr. Collins is a nationally recognized expert in the loss mitigation/foreclosure industry and professor of Consumer Finance at the University of Wisconsin-Madison. His studies on consumer behavior insights focus on the role of information in consumer decision-making, especially for low-income households. Michael has studied consumers in the financial marketplace for more than a decade and has published many articles on consumer responses to foreclosure, the role of default counseling, and the effects of consumer protection policies.

Rochelle Nawrocki Gorey

Co-Founder, President & CEO 

Rochelle has more than 20 years of experience in public policy, government relations, homeownership and asset building fields through her consulting and employment. She has a bachelor’s degree from James Madison College of Michigan State University and a Masters in Urban Planning and Policy from the University of Illinois at Chicago.

Under Rochelle’s leadership, SpringFour became a Certified B Corporation, of which only 2,200 such organizations exist worldwide, won the 2015 Promontory Financial Group’s Empowerment Award for Financial Innovation, was a finalist for Google for Entrepreneur’s program for Women Founders and was selected for the WiSTEM program at 1871, Chicago’s Center for Technology and Entrepreneurship and was chosen as the Top Venture for the Points of Light Civic Accelerator Spring 2017 program. SpringFour was one of six fintech companies chosen for the BMO Harris/1871 Fintech Partnership Program and in 2017 was a finalist for the BAI Global Innovation Award for its work with U.S. Bank, Chicago’s Fifty on Fire Award and the Midwest Women in Tech’s Fintech Award. In 2018, SpringFour was named by FinXTEch/Bank Director as a finalist for the Most Innovative Solution of the Year for its work with U.S. Bank.